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Fashion Brand D2C Migration
Established fashion brand migrated from marketplace dependency to custom D2C Shopify store with personalized recommendations.
Client Type
Fashion Retailer
Challenge
Managing brand positioning, customer data transition, and maintaining sales velocity during migration.
Business Goals
- Migrate catalog to D2C with zero downtime
- Achieve 300%+ ROAS on store sales
- Build email list of 50K+ customers
- Implement personalization engine
Solution
Custom Shopify store with advanced personalization, email marketing, and loyalty program.
Strategy
- →Brand positioning refinement
- →Personalization implementation
- →Email marketing setup
- →Loyalty program design
Execution Timeline
- phase1: Store Design (Week 1-3)
- phase2: Migration (Week 4-6)
- phase3: Launch Prep (Week 7-8)
- phase4: Go-live & Scale (Week 9+)
Results
Key Achievements
- Successfully migrated without losing customers
- Strong direct relationships built
- Better profit margins achieved
- Foundation for growth established
"The D2C migration transformed our business. We now control our destiny and profitability has increased significantly."
Fashion Brand Owner
Founder
Learnings & Insights
- D2C requires customer data strategy
- Email marketing critical for retention
- Personalization drives repeat purchases
- Community building beyond transactions
Technologies & Tools
Technologies
ShopifyLiquidReactSegmentKlaviyo
Tools Used
FigmaAnalyticsEmail platforms
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